In 1978 and 1979,Timberland became more than just a boot company with the addition of casual Timberland oxford shoes, Timberland boat shoes and Timberland lifestyle shoes to its footwear line.

Timberland oxford shoes are built with loads of features. The Stormbuck plain toe oxfords, for instance, are not only stylishly perfect for casual wear with pants, cords and khaki's but are salt and stain resistant as well. The Mount Rainier oxfords, on the other hand, are unique looking with it's two tone uppers in an array of colors.

In the 1980's, Timberland expanded into an international lifestyle brand. It's first venture into the international market was in Italy where it was first launched under Sidney Swartz reign and leadership. Then, Timberland clothing and women's footwear were introduced.

In 1989, Timberland aided in bringing young people from diverse backgrounds together by being the founding sponsor of the Boston-based 'urban Peace Corps' City Year for a year of full time community service. A year later, bold ideas like the Path of Service program began entitling Timberland employees to 40 hours of paid time-off to serve in their communities.